Jupiter

KEY INFO

Wellness and Supplement Brand

Consumer Packaged Goods

Phase: Scale

Founders

Simon Saval

Tyler Turner

Year FOUNDED

2022

website

https://getjupiter.com

Jupiter is an organic supplement brand created to turn nature into solutions, with products that make sleep deeper, stress lighter, and focus sharper.

adaptable brand frameworks

THE SOLUTION

Jupiter creates organic supplements — gummies, tinctures, and capsules — formulated to solve everyday problems like poor sleep, anxiety, brain fog, and chronic inflammation. Each product is designed with clean, traceable ingredients and precision dosing, balancing natural efficacy with modern convenience. By combining tested plant compounds with science-backed validation, it delivers supplements that are safe, consistent, and built to integrate seamlessly into daily routines.

THE STORY

In 2024, Jupiter became the first acquisition for The Boldest — a milestone that not only expanded its footprint in health and consumer wellness but also launched its private equity arm. The supplement industry is crowded with noise: too many products, questionable claims, and overwhelming choices. Jupiter stands apart with a clear mission: reconnecting customers to nature through powerful, science-backed formulas that are tested and trusted. It’s more than a supplement brand, it’s a movement back to clarity and balance.

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