Founded by sisters from South Africa, they grew up with rooibos as more than a drink. It was a ritual, a cultural staple, and a symbol of home. They set out to share that heritage with the world, elevating rooibos into a global brand that fits into modern life. Crafted for people to pause, recharge, and find balance in the middle of a fast-paced world. In a market hungry for simple, clean and functional beverages, Rooi represents heritage reimagined for modern wellness.
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